Welcome To Cheeky Cubs

At Cheeky Cubs, we understand that the secret to confidence is feeling good in what you wear. Our journey began with a passion for crafting affordable, everyday wear that marries comfort with style. From peaceful newborns to lively youngsters aged 0 to 10, and charming girls up to 6, our collections embrace every stage of childhood.

2021

Started our brand on Instagram, capturing the hearts of early followers with our vision.

2022

Introduced a charming collection of Night Suits, achieved a milestone of 10,000 orders.

2023

Crossed over 5,000 followers strong community of parents and supporters on Instagram. Launched our very own ecommerce website to enhance customer shopping experience.

2024

Fueled by the success and love from our community, we’re thrilled and excited about the endless possibilities that lie ahead.

Rajeswari Srikarthick and Sweetha Santhosh, the visionary founders of Cheeky Cubs, embarked on this journey driven by a desire to fill a gap. With children entering their lives, they realized the need for more options, especially for boys. In 2021, during the Diwali season, they took their first steps and brought Cheeky Cubs to life.

Our fabrics are carefully chosen, with a focus on comfort and quality. Cotton-based materials create cozy pieces for kids, while muslin-based fabrics cocoon newborns in comfort. For special occasions, we embrace rich materials like silk. Our collection boasts a range of essentials – frocks, skirts, palazzos, crop tops, and pants – each thoughtfully designed to be simple yet classy.

As parents, we understand the love behind choosing the perfect wardrobe. Each garment is not just an addition, but a piece of childhood art.

Join us in celebrating the joy of parenting, the beauty of innocence, and the magic of growing up. Welcome to Cheeky Cubs, where fashion meets wonder.

With Love and Excitement,

The Cheeky Cubs Team